Filmic Labels are seeing a recent growth in the label market. This is attributed to the fact that such labels are extremely water and temperature resistant, as well as they can be highly decorative.
Film Materials can be classified into 2 Main types, i.e. PP and PE.
While PE material Labels are used in Tubes, PP are used in almost any and all surfaces.
Further, both PP and PE material are available in White, Silver and Clear Material, giving brand owners almost innumerable combination of labels.
With Clear Material, one can do dual printed labels which have two different images on the front and the back side of the label.
Also by using clear material, one can achieve a No Look Label Solution, where in the material is so transparent, that after application, one cannot know that a label has been applied, instead it looks like it has been printed on the bottle itself.